Event
Entrepreneur 2.0
Entrepreneur 2.0
7-Day Event Challenge by
Sabbas Joseph
Sabbas Joseph
From the man who helped shape the Indian events industry - Sabbas Joseph, Co-founder of Wizcraft Entertainment Group, comes a LIVE 7-day challenge designed for event entrepreneurs, agency owners, freelancers, and industry leaders ready to take their next big leap.
This isn't a webinar.
This is an immersive, live, and interactive online experience where you'll learn directly from Sabbas Joseph, every single day, for 7 powerful days.
Recognized by
SABBAS JOSEPH
Co-founder
Wizcraft Entertainment Group
Wizcraft Entertainment Group
SABBAS JOSEPH
Co-Founder
Wizcraft Entertainment Group
Wizcraft Entertainment Group
Why This Challenge?
Because most people in events are running faster than ever - but not always in the right direction.
This 7-Day Challenge is for those who are ready to pause, rethink, and rise. You'll walk away with clarity, strategy, and most importantly - direction.
In the first 6 days, you'll learn:
How to set a vision that lasts beyond your lifetime
How to build a structured, values-driven business
How to choose your event portfolio wisely – MICE, Weddings, Government events, IPs and more
How to create scalable IPs that outlive trends
How to embrace technology in a rapidly changing landscape
How to design for impact, community, and legacy
New Dates to be Announced
Daily Challenge
New Date to be Announced
Grand Finale
Grand Finale
English
LIVE and online
₹10,000 ₹7499
And Then Comes Day 7...
Day 7 is not a test.
It's your stage
10 qualified participants will get the rare opportunity to present live to Sabbas Joseph, for strategic support, mentorship, investment, or association.
Pitch what?
Your idea
Your business
Your dream IP
Or your need for mentorship or guidance
This isn't just about learning — it's about showing up, pitching, and stepping into what's next.
In the late 1980s, three college friends—Sabbas Joseph, Andre Timmins, and Viraf Sarkari—shared a passion for organizing events. With just ₹7,500 pooled together, they embarked on their first project: a fashion and dance show. This modest beginning marked the birth of Wizcraft Entertainment. more...
Their journey was not without challenges. In 1996, they organized the iconic Michael Jackson concert in Mumbai, a bold and ambitious endeavour that, despite setbacks, demonstrated their capability to handle world-class events. This event cemented their reputation as pioneers in the Indian event management industry.
In 2000, they conceptualized and launched the International Indian Film Academy Awards (IIFA). IIFA became a global celebration of Indian cinema, taking Bollywood to international audiences and setting new benchmarks in the world of entertainment.
Over the years, Wizcraft not only expanded into all major verticals of the event management industry but also played a pivotal role in defining them—shaping categories such as weddings, intellectual properties (IPs), sports events, MICE, corporate activations, social activations, amongst others. Recognized as one of the founding fathers of the Indian event management industry, Sabbas Joseph and Wizcraft embody the belief in the power of dreams—a philosophy that has driven decades of ground-breaking achievements.
What started as a humble initiative by three young dreamers has grown into a legacy that inspires countless entrepreneurs to take the leap and turn their passions into impactful ventures.
Their journey was not without challenges. In 1996, they organized the iconic Michael Jackson concert in Mumbai, a bold and ambitious endeavour that, despite setbacks, demonstrated their capability to handle world-class events. This event cemented their reputation as pioneers in the Indian event management industry.
In 2000, they conceptualized and launched the International Indian Film Academy Awards (IIFA). IIFA became a global celebration of Indian cinema, taking Bollywood to international audiences and setting new benchmarks in the world of entertainment.
Over the years, Wizcraft not only expanded into all major verticals of the event management industry but also played a pivotal role in defining them—shaping categories such as weddings, intellectual properties (IPs), sports events, MICE, corporate activations, social activations, amongst others. Recognized as one of the founding fathers of the Indian event management industry, Sabbas Joseph and Wizcraft embody the belief in the power of dreams—a philosophy that has driven decades of ground-breaking achievements.
What started as a humble initiative by three young dreamers has grown into a legacy that inspires countless entrepreneurs to take the leap and turn their passions into impactful ventures.
Who Should Join?
Event entrepreneurs ready for their next chapter
Agency owners seeking strategic clarity
Freelancers and solopreneurs looking to scale
IP creators, visionaries, and those sitting on ideas they haven’t activated yet
Anyone in the event industry with the hunger to grow
The Outcome from This Challenge
By the end of these 7 days, you won't just have more knowledge - you'll walk away with
Clarity on your next big move - no more confusion, doubt, or hesitation
A defined vision that pulls you forward for the next 5-10 years
A roadmap to structure your business around values, not chaos
The confidence to own your niche - be it MICE, weddings, IPs, or government
The tools and mindset to scale your idea into an actual business
A pitch deck, a business vision, or an IP plan - that you can actually show someone
And most importantly - a shot at presenting it to Sabbas Joseph live
This isn't just a learning experience...
It's a chance to build the version of you the industry has been waiting for - Event Entrepreneur 2.0.
May 25
Pitch your plan
Pitch your plan
Daily Commitment: 45 mins - 1.5 hours per day
10 winners selected
Join an exclusive community of Sabbas Joseph
Curriculum
Day 1
Day 1
Setting the VisionDream Bigger Than the Stage
- Learn how to build a vision that outlasts you
- Case studies of industry defining dreams
From Wizcraft's Spark to a Movement
- Explore Sabbas Joseph's journey and bold bets
Activity: Craft Your Long-Term Event Vision
Day 2
Day 2
Building Your BusinessFrom Ideas to Execution
- Mission, goals and culture that drive real growth
The Team Behind the Dream
- Structuring your team and processes for scale
Activity: Build Your 1 Year Business Roadmap
Day 3
Day 3
Understanding the OpportunityKnow Your Playing Field
- SWOT, market gaps and positioning for success
Events That Work, and Why
- Understanding portfolios: MICE, Corporate, Weddings
Activity: Business Self-Assessment Blueprint
Day 4
Day 4
The IIFA StoryHow IIFA Became a Global IP
- Inside the legacy and strategy of iconic events
Build, Monetize, Repeat
- Steps to craft event IPs that stand out and scale
Activity: Design Your First Event IP
Day 5
Day 5
Technology Driving the FutureThe Tech Shift in Events
- AI, mobility and the next-gen tools changing the game
Innovation in Action
- AR, VR, drones, personalization — what to use and why
Activity: Integrate Tech into Your Event Plan
Day 6
Day 6
The Impact That We Are Having on the WorldMake It Matter
- Sustainability, tourism, employment and social change
Purpose Beyond Profit
- How events shape cultures and communities
Activity: Define Your Event Impact Strategy
Day 7
Day 7
The Ultimate ChallengeYour 2.0 Moment - Live Online Pitch
- Top 10 participants will pitch their vision live to the audience and Sabbas Joseph
Real Opportunities, Real Outcomes
- Secure mentorship, explore partnerships with Wizcraft, or even pitch for funding
Final Challenge: Live Pitch + Powerful Feedback
A message from Sabbas Joseph
Ready to accept the challenge?
FAQs
Frequently Asked Questions (FAQs)
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What are the challenge dates?
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